Modelhunt International Los Angeles: Reviving Diversity and Inclusivity

INTRODUCTION:

Modelhunt International is a global modeling platform committed to celebrating diversity and fostering inclusivity in the fashion industry. After a successful launch in New York City, the organization returned to its roots in Los Angeles to reaffirm its mission—providing equal representation for models of all sizes, ages, ethnicities, and identities. To make this revival resonate, Tagline 360 was entrusted with bringing the vision to life through branding, event planning, and digital marketing.

THE CHALLENGE:

Modelhunt International needed to:

Reintroduce itself to LA's modeling and fashion scene
Position the event as a flagship celebration of inclusivity
Attract hundreds of aspiring models to apply and participate

This required a two-pronged strategy: a high-impact fashion event and a digital marketing campaign that would build buzz and drive signups.

THE SOLUTIONS:

A Strategic Blend of Event Planning and Digital Marketing

Tagline 360 delivered a fully integrated campaign that included:

Social Media Marketing: Designed to highlight the benefits of participation—exposure to modeling agencies, professional photo shoots, runway experience, and magazine features.
Email Marketing: A targeted sequence to convert interest into applications, while reinforcing Modelhunt's values of diversity and empowerment.

A Daylong Fashion Showcase with Purpose

The event itself was a multi-show runway experience, designed to be as inclusive as possible. Held at the historic Hotel Roosevelt in West Hollywood, it featured:

Over 1500 model applicants
50+ finalists representing diverse categories: petite, mature, edgy, high fashion, and more
A seamless production flow, segmented into three unique showcases

Each fashion segment gave underrepresented models their moment on the runway, sending a powerful message of inclusivity to the fashion world.

THE RESULTS:

Over 1,500 aspiring models applied
The event gained significant traction online through coordinated campaigns
50+ finalists walked the runway in front of industry professionals and influencers
Modelhunt LA was reestablished as a leader in inclusive modeling competitions

CONCLUSION:

Tagline 360's creative and strategic approach revitalized Modelhunt International’s presence in LA while reinforcing the importance of representation in fashion. The campaign and event became a cultural milestone for inclusive modeling—a strong testament to what thoughtful marketing and event design can achieve.