Kloopify: Crafting a Green Narrative Through Social Media

INTRODUCTION:

Kloopify is a powerful B2B data and insights tool built to help procurement officers make smarter, more sustainable purchasing decisions. With a product rooted in sustainability and a mission driven by measurable impact, Kloopify’s founders—Daniela and Ignacio Osio—wanted more than just visibility. They wanted to be seen as thought leaders at the intersection of sustainability and profitability. That’s when they partnered with Tagline 360.

THE CHALLENGE:

The challenge wasn’t just communicating what Kloopify does—it was shifting perception. Procurement officers are traditionally driven by cost, compliance, and efficiency. Tagline 360 needed to position sustainability not as a moral obligation, but as a business advantage.

THE SOLUTIONS:

1. Positioning Strategy: “Procurement Greenfluencers”

Tagline 360 developed a thought leadership positioning that framed Daniela and Ignacio as Greenfluencers—pioneers leading the charge toward carbon-neutral, cost-effective procurement. This created a persona-driven narrative that gave a face and voice to Kloopify’s mission.

2. Social Content Ecosystem

The team rolled out a multi-platform content strategy centered on three key formats:

Educational carousels (LinkedIn/Instagram): Breaking down complex supply chain and emissions concepts into digestible, visually engaging pieces.
Founder-led thought leadership posts: Sharing behind-the-scenes stories, industry trends, and point-of-view content that sparked conversations.
LinkedIn articles and SEO blogs: Providing deeper dives into sustainable procurement, helping improve discoverability and search rankings.

3. Community Engagement and Lead Funnels

Posts were designed to not just inform, but to prompt action—whether through comments, shares, or direct appointment bookings. Every piece of content was linked to a bigger funnel goal: turning passive readers into qualified leads through gated downloads and 1:1 consult prompts.

THE RESULTS:

Increased engagement across LinkedIn by over 35% in the first 3 months
Appointment inquiries from procurement officers at Fortune 1000 companies
Kloopify’s leadership featured in multiple sustainability forums and roundtable invites
Establishment of a repeatable content engine that reinforced both brand and business objectives

CONCLUSION:

Tagline 360’s work with Kloopify shows how a social-first approach to storytelling can turn complex B2B offerings into compelling, human-driven narratives. By aligning sustainability with profitability and placing thought leaders front and center, Kloopify now owns a unique space in the minds of modern procurement professionals.